ELIXIR, a skincare brand by Shiseido, was established in 1983 with the aim of becoming a "miracle drop" that unlocks each individual's beauty, regardless of age. The name "ELIXIR" originates from the French word for "elixir," reflecting the brand's commitment to enhancing skin vitality. Since its inception, ELIXIR has been at the forefront of collagen research, developing products that offer proven skincare benefits through a human-centric approach. The brand has achieved remarkable success, securing the No. 1 position in sales in Japan for 17 consecutive years. With a focus on the Asian market, including Japan, China, and the travel retail sector, ELIXIR continues to strengthen its presence as a global brand.