Shiseido Nerioshiroi Traditional Japanese White Makeup Base – 100 g (No Alcohol)

Shiseido Nerioshiroi is a traditional Japanese white makeup base inspired by classic beauty techniques used for centuries in Japanese performing arts and ceremonial makeup. This dense white cream creates a smooth, bright complexion and is traditionally associated with the iconic white makeup seen in Japanese cultural aesthetics.

The formula spreads easily across the skin and adheres closely to the surface, creating an even, luminous white finish. The texture allows the makeup to be layered and adjusted to achieve the desired opacity while maintaining a smooth and refined appearance.

This type of cosmetic has long been used in traditional Japanese beauty culture and classical makeup styles where a pure white complexion symbolizes elegance and refined aesthetics. The product can be diluted slightly with water before application to achieve the desired consistency and finish.

Active Ingredients and Their Function

Titanium Dioxide
A mineral pigment that provides the intense white color characteristic of traditional Japanese white makeup. It also helps create an opaque and even skin finish.

Zinc Oxide
A mineral ingredient that supports skin coverage while helping soothe the skin and improve the smooth appearance of the makeup layer.

Squalane
A moisturizing emollient that helps maintain skin hydration and prevents dryness during wear.

Petrolatum
Creates a protective layer on the skin and improves spreadability of the formula.

Tocopherol (Vitamin E)
An antioxidant that helps stabilize the formula and supports skin protection.

Ingredients (INCI)

Water, PEG-30, Petrolatum, Squalane, Sorbitan Sesquioleate, Polysorbate 80, EDTA-3Na, Tocopherol, Phenoxyethanol, Fragrance, Titanium Dioxide, Zinc Oxide

How to Use

Take a small amount of the product using the included spatula and place it on a mixing palette.

Add a small amount of water and mix with a brush until the desired consistency is achieved.

Apply evenly to the skin using a brush, then gently pat with a sponge or puff to blend and set the makeup.

Product Details

Weight: 100 g
Product type: Traditional white makeup base
Skin type: All skin types
Consistency: Cream
Fragrance: Fragrance added
Artificial colors: Yes (mineral white pigments)
Alcohol (ethanol): Does not contain ethanol
Country of Origin: Japan

Manufacturer Precautions

• For external use only.

• If skin irritation occurs, discontinue use and consult a dermatologist.

• Keep the container tightly closed after use.

Important Notice

This product is ordered specifically at the customer’s request. Preparation and shipping may take longer than usual.

After the order is placed, cancellation is not possible because the product is purchased from the supplier immediately after receiving the order.

Important Note
This product is available upon customer request, which may extend the shipping time. If it becomes unavailable from the manufacturer, it may be canceled from your order.