WABISABI'S 2024 COSMETICS
BEST-SELLERS
TOP SELLING JAPANESE SKIN CARE PRODUCTS
Discover best-selled products of 2024
As 2024 draws to a close, let’s take a moment to rewind and celebrate the products that captured the hearts of our customers. Whether you're a long-time skincare enthusiast or just starting your journey, these Japanese skincare gems have proven to be the ultimate favorites this year. Dive into our carefully curated categories and discover why these products stood out. Ready to upgrade your routine? Let’s explore!
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![JAPAN BEST-SELLERS](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/ayz/z3q/7go/BEST%20SELLERS%20OF.png)
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Makeup Removers
A clean slate is the foundation of any effective skincare routine, and our best-selling Japanese makeup removers are up to the task. Known for their gentle yet effective formulas, these products make removing even waterproof makeup effortless. Pamper your skin with nourishing ingredients that cleanse without stripping. If you’re seeking a smooth, refreshed canvas, these customer favorites are must-haves.
![Best-selling makeup removers](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/v20/cey/k7i/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%282%29_1.png)
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1. Reihaku HATOMUGI - Water-emulsifiable make-up removal oil with Hatomugi extract 500ml [Alcohol-free]
2. BIGAN MEIKU OTOSHI - *DERMO COSMETIC* Anti-acne make-up removal gel 150ml [Alcohol-free]
3. CYCLEAR - Make-up removal oil with 3 types of active Vitamin C 400ml [With alcohol]
4. KOSE Deep Cleansing Oil - Make-up removal oil 240ml [Alcohol-free]
5. KOSE Speedy Cleansing Oil - Make-up removal oil 230ml [Alcohol-free]
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Exfoliators
Reveal your natural glow with our top exfoliators of 2024. Designed to slough away dead skin cells and unclog pores, these Japanese exfoliators are celebrated for their balance of effectiveness and gentleness. Perfect for achieving that smooth, radiant look, these products are your key to brighter skin.
![Best-selling peelings](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/zar/u4v/3ry/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%283%29.png)
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2. Detclear Enzymatic peeling gel with AHA and BHA acids 180ml [Alcohol-free]
3. YUZE - Enzymatic peeling bar for face and body, AHA acids [Alcohol-free] 100g
4. DETCLEAR - Hot peeling gel with AHA and BHA acids 180ml [Alcohol-free]
5. PLATINUM LABEL - LARGE BOTTLE! Hatomugi peeling 300ml [Alcohol-free]
6. Herbery Earth - Enzymatic peeling with honey and royal jelly 150ml [Alcohol-free]
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Facial Cleansers
Double cleansing is a cornerstone of Japanese skincare, and our best-selling facial cleansers make the second step an indulgent experience. Packed with hydrating and soothing ingredients, these cleansers leave your skin feeling soft, fresh, and ready for the next steps of your routine.
![Best-selling face wash](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/lrb/0dk/xud/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%284%29.png)
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1. BESTSELLER! Biore Pore cleansing gel 150g [Alcohol-free]
2. KOME NUKA SENGAN - Natural face cleansing cream with Nuka Rice Bran 120g [Alcohol-free]
3. BEAUA Face wash gel with Hatomugi 170g [Alcohol-free]
4. SOFTYMO Gentle non-alcoholic facial cleansing foam with ceramides 150ml [Alcohol-free]
5. JAPAN'S BESTSELLER! Facial cleansing foam with AHA cavities for blackheaded skin 150g [Alcohol-free]
6. Face wash cream with volcanic ash from the Sakurajima volcano 130 g [Alcohol-free]
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Lotions
More than just a toner, Japanese lotions are the ultimate hydrators, preparing your skin to absorb serums and creams more effectively. This year’s bestsellers delivered plump, dewy skin, making them a staple for anyone seeking lasting hydration and balance.
![Best-selling lotions](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/3w5/vvt/7q2/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%285%29.png)
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2. Lotion with EGF (cell growth activator) and honey Nama Hachimitsu 300ml [Alcohol-free]
3. CEZANNE - Facial conditioner/lotion with Hatomugi 500ml [Alcohol-free]
4. Hada Labo Lotion Gokujyun Premium Hialuron 170ml [Alcohol-free]
5. Hatomugi lotion from Naturie 500ml [Alcohol-free]
6. Hato Mugi facial lotion with pump from Beaua, 500 ml [Alcohol-free]
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Serums
When it comes to targeting specific skin concerns, serums are your go-to heroes. Whether it’s hydration, brightening, or anti-aging, our best-selling Japanese serums of 2024 proved to be powerhouses of efficacy. Add these concentrated elixirs to your routine and watch your skin transform.
![Best-selling serum](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/k8w/6n9/e11/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%286%29.png)
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1. Melano CC Whitening serum 20ml [Alcohol-free]
2. Nama Hachimitsu - Serum with EGF cell growth factor and honey 20ml [Alcohol-free]
4. Serum with EGF cell growth factor from ViLabo 30ml [Alcohol-free]
6. CHIFURE - Moisturizing and rejuvenating serum with hyaluronic acid and trehalose 45ml [Alcohol-free]
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Creams & Gels
Lock in all the goodness with our top creams and gels of 2024. From lightweight gels for oily skin to rich creams for dry or mature skin, these products cater to every need. With nourishing, skin-loving formulas, these moisturizers ensure your skin stays hydrated and protected all day.
![Best-selling creams](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/gn7/to8/sao/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%287%29.png)
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1. CICA RICH - Cica Gel for acne, sensitive and vascular skin 280g [Alcohol-free]
2. Naturie Moisturizing Gel – Lightweight Hydration for Radiant Skin 180g [Alcohol-free]
3. UTENA - Deeply moisturizing face cream with hyaluronic acid and ceramides 100g [Alcohol-free]
4. Reihaku HATOMUGI - BIG PACK! Milky cream with Hatomugi extract 300g [Alcohol-free]
5. HIT! ALL IN ONE rejuvenating gel with niacin metabolite NMN 200g [Alcohol-free]
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Milks
For those who prefer a lighter touch, our best-selling milks deliver hydration without heaviness. Perfect for layering or standalone use, these milky moisturizers have become staples for achieving a soft, supple complexion.
![Best-selling milks](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/n3n/yjw/c43/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%288%29.png)
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1. Reihaku HATOMUGI - Moisturizing face milk with Hatomugi extract 300ml [Alcohol-free]
3. Yuze - Moisturizing plant facial milk based on water from hot springs 150ml [Alcohol-free]
5. GRACE ONE Prefect Milk - Firming face milk with collagen and astaxanthin 230ml [With alcohol]
6. CYCLEAR - Moisturizing and brightening milk based on 3 vitamin C derivatives 300ml [With alcohol]
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Masks
Take your self-care routine to the next level with our bestselling masks of 2024. From sheet masks to clay and overnight varieties, these products are packed with concentrated ingredients that deliver visible results in minutes. Treat yourself to spa-like luxury at home.
![Best-selling face masks](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/oot/vgr/60r/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%289%29.png)
Soaps
Traditional Japanese soaps are a blend of simplicity and effectiveness. This year’s favorites offered gentle cleansing with luxurious lathers, enriched with natural ingredients to nourish and purify your skin. Perfect for those who appreciate timeless skincare rituals.
![Bes-selling soaps](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/rax/fn1/img/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%2810%29.png)
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1. FOR BACK - Anti-acne back soap 135g [Alcohol-free]
3. Volcanic ash facial cleansing soap for blackheaded skin - Yuze, 90g [Alcohol-free]
4. AISARE OPPAI - Peeling and moisturizing soap for breasts 70g [Alcohol-free]
5. Natural organic soap from Yomogi for acne, sensitive and allergic skin 98g [Alcohol-free]
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Eye Creams
The delicate skin around your eyes deserves special care, and our best-selling eye creams of 2024 delivered. With targeted formulas to reduce puffiness, fine lines, and dark circles, these creams became essential for a refreshed, youthful look.
![Best-selling eye creams](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/c2f/si5/1vu/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%2812%29.png)
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1. The best-seller: Strongly revitalizing eye cream with placenta, collagen and hyaluronic acid WHITE LABEL 30g [Alcohol-free]
NOW CHANGED TO NEW VERSION! ->
3. URUYOI Rejuvenating night cream-mask for eyes with proteoglycan and bukuchiol 48g [Alcohol-free]
5. NAMERAKA HONPO - Eye cream eliminating dark circles and puffiness based on soy 20g [With alcohol]
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UV/SPF Creams
Sunscreen is non-negotiable in any skincare routine, and our best-selling UV creams proved why. Lightweight, non-greasy, and packed with skin-loving ingredients, these sunscreens offered superior protection against harmful UV rays while enhancing your skin’s natural glow. Stay protected and radiant all year long.
![Best-selling UV/SPF creams](https://d15k2d11r6t6rl.cloudfront.net/pub/bfra/z0hug8yi/d29/36q/988/Copy%20of%20Discovery%20japan%20%28375%20x%20350%20px%29%20%2813%29.png)
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1. OMI - Gentle moisturizing sunscreen gel SPF50+ PA++++ 80g [Alcohol-free]
2. PREMIUM sunscreen moisturizing face mist SPF50+PA++++ UV MIST 40ml [Alcohol-free]
3. Biore UV Aqua Rich - Sunscreen gel SPF50+ / PA++++ 70g [With alcohol]
4. Reihaku HATOMUGI - UV sunscreen body milk SPF50 PA +++ with Hatomugi extract 250ml [With alcohol]
5. ISEHAN KissMe Sunkiller- Sunscreen Filter SPF50+ PA++++ 50g [Alcohol-free]
6. Kumano yushi - UV gel cream with Hatomugi extract SPF50+ PA++++ 80g [With alcohol]
Find Your Favorite
These standout products have defined 2024 for our customers, combining traditional Japanese skincare wisdom with modern innovation. Ready to try them for yourself? Explore our collection and discover the perfect additions to your routine. Your skin will thank you!
2024 BEST-SELLING HAIR CARE PRODUCTS
Looking for more inspiration? Don’t miss our blog on the Best-Selling Japanese Hair Care Products of 2024 – a roundup of the top hair care items that made waves this year!