Fukubukuro (福袋), meaning "lucky bag" in Japanese, is a popular New Year tradition in Japan where stores sell surprise bags filled with various products at a significantly discounted price. While the exact contents of the bag remain a mystery, the value of the items inside often exceeds the price you pay, making it an exciting and rewarding shopping experience.

Fukubukuro can include anything from fashion items, cosmetics, snacks, and home goods to collectibles and traditional Japanese products. The thrill of discovering what's inside combined with the incredible value has made Fukubukuro a beloved tradition for both locals and visitors in Japan.

At WABI-SABI Store, we embrace this fun tradition by offering specially curated Fukubukuro bags featuring Japanese skincare, cosmetics, snacks, and cultural treasures. It’s a perfect way to experience the charm of Japan while enjoying high-quality products at an unbeatable price.

The tradition of Fukubukuro dates back to the Meiji period (late 19th century) in Japan. It’s believed to have started with the famous Matsuzakaya Department Store in Tokyo, which introduced the idea of selling leftover inventory at the end of the year in mystery bags to clear stock. Shoppers loved the concept—getting high-quality items at a low price—and soon, other retailers followed suit.

The name itself reflects the idea of fortune:

"Fuku" (福) means "good fortune" or "luck,"

"Bukuro" (袋) means "bag."

Together, it symbolizes a bag of fortune filled with surprises.

Fukubukuro became a beloved part of Japanese New Year celebrations because of its element of surprise and value. Shoppers get the thrill of not knowing exactly what’s inside while enjoying items that often exceed the cost of the bag.

Today, Fukubukuro is offered by a wide range of businesses—from department stores and fashion boutiques to electronics shops, cafes, and even convenience stores. Many popular brands, such as Apple, Starbucks, and luxury fashion houses, release highly sought-after limited edition bags.

Exclusive Designs: Some Fukubukuro bags are not just about the products inside—stores often create beautifully designed bags that customers love to keep as souvenirs.

Online Fukubukuro: With the rise of e-commerce, many stores now offer Fukubukuro online, making it accessible to people worldwide.

The Battle for Bags: Some lucky bags are so popular that people line up overnight or hours before a store opens to get their hands on limited editions!

Variety of Fukubukuro: There are themed lucky bags, like skincare, food, tech gadgets, and even anime or gaming merchandise, to suit every interest.

WABISABI'S

Wafuu Japanese Style Fukubukuro – a special surprise bag containing 4 items inspired by traditional Japanese style. Each bag offers a unique selection of carefully curated items, blending the beauty of Japanese craftsmanship with the thrill of the unknown.

This special Japanese lucky bag is filled with carefully selected anti-aging cosmetics designed to rejuvenate, hydrate, and nourish your skin. Featuring surprise products like serums, creams, and essences enriched with premium ingredients such as collagen, hyaluronic acid, and natural extracts, this Fukubukuro offers exceptional skincare at an unbeatable value.

At WABI-SABI Store, we honor this exciting tradition by offering curated Fukubukuro bags featuring Japanese treasures. From skincare and cosmetics to snacks and cultural items, our lucky bags combine value, surprise, and the charm of Japan into a delightful experience.

Whether you’re new to Fukubukuro or a seasoned fan, opening a lucky bag feels like uncovering a box of joy—perfect to start the year with positivity and excitement!