Perfume in Japan is an art form that values subtlety and refinement, a contrast to the intense and often overwhelming fragrances popular in many Western countries. In Japan, fragrances have a rich history, intertwined with the culture's emphasis on minimalism, nature, and tranquility. One unique aspect of Japanese perfumery is the use of cream perfumes, which provide a gentler, longer-lasting scent experience compared to traditional sprays. In this blog, we will explore the history of perfume in Japan, why Japanese people prefer subtle scents, and why cream perfumes are gaining popularity.

Perfume has a long history in Japan, but it was traditionally different from Western concepts of fragrance. The use of aromatic substances dates back to ancient times, and it was closely linked to incense and the practices of Buddhism. Incense played a central role in religious ceremonies, and its calming, meditative qualities were cherished. The idea of scent as a part of spiritual and emotional well-being was deeply embedded in the culture.

During the Heian period (794–1185), kōdō, the "way of incense," emerged as a distinct practice. This was an art form where people not only enjoyed incense but also used it as a means of personal expression, often layering different scents to create complex, harmonious fragrances. However, perfume in the sense we know today — in the form of oils or sprays — became more common in Japan only in the 20th century, influenced by Western trends.

In Japan, there is a cultural preference for soft, delicate fragrances rather than strong, overpowering ones. This is in line with the Japanese philosophy of "wabi-sabi" — the appreciation of simplicity, imperfection, and quiet beauty. Japanese culture tends to emphasize restraint, and this extends to fragrance. The goal is to have a scent that enhances the wearer’s presence without drawing attention or overwhelming the senses.

Intense fragrances are often considered intrusive in Japan. The idea is that perfume should be a subtle element of personal grooming, complementing the natural body scent rather than masking it. The Japanese value harmony and balance, and this is reflected in their fragrance preferences. This is why cream perfumes are becoming increasingly popular in Japan — they provide a more intimate, low-key scent that is not overpowering but still effective.

One of the most popular scents in Japan is that of soap and Fresh Laundry - clean, fresh, and mild. Japanese people have a long tradition of valuing cleanliness and purity, and this is reflected in the fragrance choices they make. The scent of soap is often associated with the feeling of freshness and comfort, evoking a sense of cleanliness and calm.

In Japan, many fragrances are designed to evoke memories of cleanliness, such as the fresh scent of laundry or the soothing fragrance of bath products. Soap-scented perfumes are especially popular because they are soft, gentle, and familiar. This is why creamy perfumes in Japan often feature subtle, soap-like scents that are refreshing and comforting rather than bold or floral.

At Wabi-Sabi Store, we offer a selection of high-quality cream perfumes that perfectly align with the Japanese love for subtle and refined scents.
Explore our collection and find the perfect fragrance that suits your personal style while embracing the beauty of Japanese perfumery.

  Cream and perfume in one with the scent of Kinmokusei

Cream perfume with the scent of JINCHYOUGE Daphne

Moisturizing Perfumed Hand and

Body Cream 

In recent years, cream perfumes have become a popular alternative to traditional spray perfumes in Japan. These perfumes come in the form of rich, hydrating creams that can be applied directly to the skin. They offer several advantages, such as longer-lasting scent and a more intimate application. Cream perfumes are absorbed into the skin, providing a more natural, subtle fragrance experience.

At Wabi-Sabi Store, we understand the Japanese preference for subtle, sophisticated fragrances. That’s why we offer a curated selection of cream perfumes that cater to those who seek a gentle, refined scent experience. Our perfumes are made with high-quality ingredients, ensuring that each scent is both comforting and long-lasting. Whether you prefer a soft floral scent, a fresh soapy fragrance, or something more unique, our collection has something for everyone.

Explore our selection of cream perfumes at Wabi-Sabi Store today and experience the beauty of Japanese scents in a whole new way. Embrace the understated elegance and long-lasting appeal of cream-based fragrances that will elevate your daily ritual.