Imju is a Japanese cosmetics company known for its innovative beauty and skincare products that combine high-quality ingredients with user-friendly formulations. The brand is behind popular lines like Naturie, Dejavu, and Opera, offering a diverse range of skincare, makeup, and haircare solutions tailored to various beauty needs.

One of its best-known products, Naturie Hatomugi Skin Conditioner, is a lightweight, hydrating toner enriched with Job’s Tears extract, loved for its moisturizing and soothing effects. Meanwhile, Dejavu’s Fiberwig Mascara is a pioneering tubing mascara that delivers smudge-proof, long-lasting lashes without clumping.