NatureLab is a Japanese lifestyle and beauty company founded in 1997 and headquartered in Tokyo. The company is renowned for blending traditional Japanese aesthetics with modern science to create innovative products across various sectors, including haircare, skincare, home, and wellness.​

At NatureLab, "Strength to Humanity" is more than a motto—it's a guiding philosophy. Dedicated to improving overall well-being, we continuously strive for innovation and excellence across every aspect of our work. We embrace the future of beauty through open innovation, utilizing evidence-based strategies to develop effective skincare formulations. By conducting sensory analysis research, we focus on the tangible properties of products—such as texture, scent, and appearance—to create experiences that delight the senses while delivering results.