Best-Selling Japanese Products
in 2025
2025 was an exceptional year for Wabi-Sabi. Some products sold out faster than we could restock them, while others became absolute hits thanks to your recommendations and repeat orders. This post is a summary of what you loved the most — the best-selling items that captured the hearts of fans of Japan, Japanese aesthetics, and authentic products straight from the Land of the Rising Sun.
TOP 6 HAIR CARE
Japanese hair care is based on consistency, gentleness, and maintaining a healthy balance of the scalp while keeping the hair lengths well hydrated. Instead of aggressive cleansing, it focuses on mild formulas, smoothing, and protection against dryness, friction, and humidity. In practice, this often means a carefully selected shampoo, a conditioner suited to the hair’s porosity, and regular use of masks and treatments that help keep hair soft, resilient, and glossy.
TOP 6 SKIN CARE
Japanese skincare focuses on prevention, hydration, and strengthening the skin’s natural protective barrier. Instead of harsh and irritating ingredients, Japanese facial cosmetics use lightweight, layerable formulas such as essences, lotions, and gentle emulsions that support the skin’s balance. Consistency, thorough cleansing, and protection against external factors play a key role in maintaining healthy, smooth, and radiant skin for years to come.
1. KOKURYU - *DERMO COSMETIC* Strongly moisturizing and rejuvenating cream 70g [Alcohol-free]
3. CICA RICH - Cica Gel for acne, sensitive and vascular skin 280g [Alcohol-free]
4. Melano CC Whitening serum 20ml [Alcohol-free]
5. Naturie Moisturizing Gel – Lightweight Hydration for Radiant Skin 180g [Alcohol-free]
TOP 6 BODY CARE
Japanese body care is based on daily rituals that combine effectiveness with gentleness for the skin. Great emphasis is placed on thorough yet mild cleansing, regular hydration, and supporting the skin’s natural regeneration processes. Japanese body care products often contain ingredients known for their nurturing properties, such as plant extracts, oils, and ferments, helping to keep the skin smooth, elastic, and comfortable throughout the day.
TOP 6 OTHER PRODUCTS
This category includes products that are difficult to clearly classify as traditional skincare, yet have become true bestsellers. Relaxing compresses, effective antiperspirants, and silicone masks designed to enhance the performance of face masks show just how much you value practical, smart, and functional solutions from Japan. These are small elements of everyday routines that genuinely improve comfort, skincare effectiveness, and overall relaxation.
1. Silicone Face Mask – Perfect Fit for Enhanced Skincare
2. Kyusoku Jikan Rest Leg Time – Herbal Cooling Leg Sheets for Deep Relaxation [6 sheets]
4. Armpit cream with deodorant function blocking unpleasant odor 45g [Alcohol-free]
5. FOR BACK - Gel mist for the back against pimples and acne 100ml [Alcohol-free]
6. DeoNatulle - Soft Stone antiperspirant stick based on alum 20g [Alcohol-free]
TOP 6 PERFUMES
Japanese powder and cream perfumes are something you especially fell in love with in 2025. These unique fragrance formats perfectly reflect the Japanese approach to subtlety and wearing comfort — they are gentle, unobtrusive, and ideal for everyday use. They are a great choice for those who seek an elegant, skin-close scent without strong projection, yet with a distinct character.
1. Shiseido KOTO Fancy Powder (Pressed) – Perfumed Powder for Luxurious Body Care 110g
2. Shiseido More Fancy Powder – Classic Japanese Floral scent Powder for body 40g
3. MAIKO KOSUME - Cream and perfume in one with the scent of Kinmokusei 70g [Alcohol-free]
4. Kurochiku Tsubakido Solid Perfume – Sakura 4.2g [Alcohol-Free]
5. KYOTO KUROCHIKU - Cream perfume with the scent of SUZURAN Lily of the Valley 4.2g [Alcohol-free]
6. Made in Japan Kneading Perfume Cream – 40g, different scents available [Alcohol-free]
TOP 6 MAKEUP PRODUCTS
Japanese makeup products have long been appreciated for their lightness, precision, and natural finish. In 2025, cosmetics that enhance beauty without a heavy makeup effect were especially popular — from lightweight foundations and powders to mascaras and brow products. The Japanese approach to makeup emphasizes freshness, wearing comfort, and formulas that work in harmony with skincare.
2. Kanebo Media Cream Foundation – Flawless Coverage and Radiance 25g [No Alcohol]
4. LASH UP DEJAVU Strongly lengthening mascara NUMBER ONE COSME (color: black) 42g [Alcohol-free]
5. PREMIUM VERSION Transparent sunscreen powder SPF50+ PA++++ from PRIVACY 3.5g [Alcohol-free]
6. Best-seller! Calypso Magic Concealer Pink Beige - Beige-pink toner 6g [Alcohol-free]
TOP 6 JAPANESE TEA
In 2025, matcha clearly reigned among teas, becoming one of the most frequently chosen products at Wabi-Sabi. Bestselling matcha from Japan is valued for its rich flavor, high-quality leaves, and versatile use — both for traditional tea preparation and for desserts or matcha lattes. Alongside classic varieties, interesting flavor combinations also appeared, such as Lipton Sakura black tea and aromatic matcha with yuzu, adding freshness and a seasonal touch to everyday tea rituals.
1. Premium Uji Matcha Powder 200g – 100% Kyoto Minamiyamashiro Tea
2. Japan exclusive! Lipton Sakura Tea Bags - 15 bags
3. Onkatsu Nouen Uji Matcha Miyabi 30g – Premium First Harvest Japanese Matcha Powder
4. Tsuboichi Yuzu Matcha Sticks – 50g (5 Sticks) | Premium Japanese Green Tea with Yuzu Citrus Essence
5. Luxurious Uji Matcha- Kyo-Ujitawara Seichajo Koimaro Matcha 40g
6. Oi Ocha - Green Tea with roasted rice and matcha Genmaicha 200g
The year 2025 clearly showed how much you value authentic Japanese products, quality, and thoughtfully designed everyday rituals.
From skincare, haircare, and body care, through makeup and powder and cream perfumes, to bestselling teas with Japanese matcha leading the way —
these categories dominated your choices and became true Wabi-Sabi hits.
Bestselling products from Japan are not just trends, but proven solutions that combine effectiveness, aesthetics, and everyday comfort.
FIND YOUR NEW FAVOURITE PRODUCT
If you’re looking for inspiration, trusted recommendations, and original products straight from Japan,
the Wabi-Sabi bestseller selection is the perfect place to start. We regularly update our offer with new arrivals and limited editions,
so it’s worth checking our store often to make sure you don’t miss Japanese cosmetics, teas, and accessories that are winning the hearts of customers around the world.
Get a 5% discount coupon on your first order with the code: THANKYOU10
