BEAUTY BEYOND BORDERS

SHISEIDO'S
TIMELESS LEGACY

Shiseido’s timeless legacy is a celebration of innovation, elegance, and tradition. With over 150 years of expertise, the brand has continuously redefined beauty through its groundbreaking skincare, cosmetics, and fragrances, all while staying rooted in Japanese craftsmanship.

150

Years

of

Beauty Innovation

THE LEGACY

UNFOLDED

Arinobu Fukuhara, a visionary pharmacist, founded Shiseido in 1872 in Tokyo, Japan. He sought to combine Western pharmaceutical knowledge with Japan's natural healing traditions, creating a brand that would go on to revolutionize the beauty industry. Fukuhara's focus on innovation, quality, and the fusion of cultures helped establish Shiseido as one of the world's leading beauty brands.

in 1888, he transitioned the business of selling imported medicines into cosmetics, creating Japan's first Western-style skincare brand. Shiseido's commitment to research and development led to groundbreaking products like the introduction of the first ever moisturizing cream in Japan. Today, the company is known for its global influence in beauty, blending advanced scientific innovations with a deep respect for Japanese tradition.

Arinobu Fukuhara, a Japanese pharmacist, founded Shiseido as Japan’s first Western-style pharmacy in Tokyo.

Shiseido introduced its first cosmetic product, a face powder called Eudermine, which became popular as Japan's first Western-style skincare product.

The company launched its first scientific skincare product, Eudermine Lotion, marking the beginning of its commitment to research and development in the beauty industry.

Shiseido established its first research laboratory, emphasizing innovation and scientific advancement in cosmetics.

Shiseido expanded its reach internationally, opening its first overseas branch in New York, marking its first step towards becoming a global beauty brand.

Shiseido began focusing on international markets and diversified its product range to include perfumes and advanced skincare lines, expanding its influence globally.

The company introduced a groundbreaking anti-aging skincare line, The Skincare, which garnered worldwide recognition.

Shiseido opened its first research facility in the U.S., focusing on advanced beauty technologies. The company began incorporating the latest scientific breakthroughs in its products.

Shiseido acquired several international beauty brands, further establishing its global presence. It launched Benefiance, a popular anti-aging skincare line.

Shiseido expanded its focus on sustainable practices, incorporating environmental responsibility into its business model, and introduced more eco-friendly packaging.

Shiseido continued expanding its global reach, particularly in Asia, and began acquiring popular beauty brands like Nars Cosmetics, adding to its diverse portfolio.

Shiseido announced its commitment to sustainability, aiming for carbon neutrality by 2050 and greater transparency in its environmental and social impacts.

Shiseido remains a global leader in beauty, known for its innovation, sustainability efforts, and dedication to merging Japanese tradition with cutting-edge technology.

Shiseido’s company ethics are grounded in a commitment to quality, sustainability, and respect for cultural heritage. Their core principles include:

Shiseido’s skincare line combines advanced science with Japanese tradition to deliver effective, high-quality products. Designed to address a range of skin concerns, it features moisturizers, serums, cleansers, and treatments that promote hydration, anti-aging, and radiance. With innovative formulas and luxurious textures, Shiseido skincare enhances skin health and beauty for all types and tones.

Moisturizers: Hydration-focused creams, lotions, and gels.

Serums and Treatments: Targeted products for anti-aging, brightening, and skin renewal.

Cleansers: Gentle and effective options, including foaming cleansers and makeup removers.

Eye Care: Specialized products for addressing puffiness, wrinkles, and dark circles.

Masks and Exfoliators: Treatments for deep nourishment and skin refinement.

Shiseido’s makeup line blends innovative technology with artistic expression, offering high-performance products for the face, eyes, lips, and cheeks. Known for vibrant colors, smooth textures, and long-lasting wear, the collection empowers individuals to create bold or natural looks while enhancing their unique beauty.

Face Makeup: Foundations, primers, powders, and concealers.

Eye Makeup: Mascaras, eyeliners, and eyeshadows.

Lip Products: Lipsticks, glosses, and tints.

Cheek Products: Blushes, highlighters, and bronzers.

Shiseido’s sun care line offers advanced protection with innovative, lightweight formulas that shield skin from harmful UV rays while nourishing it. Featuring water-resistant sunscreens and after-sun care, the line ensures effective sun protection and hydration for radiant, healthy skin.

Sunscreens: High-performance products for face and body, including water- and sweat-resistant formulas.

After-Sun Care: Products to soothe and hydrate sun-exposed skin.

Shiseido’s haircare line combines cutting-edge technology with nourishing ingredients to deliver salon-quality results. Designed to address various hair concerns, it offers shampoos, conditioners, and treatments that enhance shine, strength, and overall hair health, leaving hair feeling soft, smooth, and revitalized.

Shampoos: Formulated to cleanse while nourishing the scalp and hair, addressing concerns like dryness, damage, and volume.

Conditioners: Designed to hydrate, detangle, and improve the overall texture of hair, leaving it smooth and manageable.

Hair Treatments: Including masks and deep conditioning products that target specific issues like damage repair, strengthening, and hydration.

Styling Products: A range of products like hair sprays, gels, and creams that help with styling, volume, and long-lasting hold.

Scalp Care: Targeting scalp health, these products help with issues like dryness, dandruff, and maintaining balance for optimal hair growth.

Professional Haircare: High-quality salon products under Shiseido Professional, designed for use in salons to enhance hair texture, volume, and shine.

Shiseido’s fragrances offer a diverse range of luxurious scents, blending floral, citrus, woody, and oriental notes to create unique and captivating perfumes. With both sophisticated and fresh options, Shiseido’s fragrances cater to all preferences, providing an aromatic experience that enhances personal style and leaves a lasting impression.

Floral Fragrances: Light and delicate, often with notes of roses, jasmine, or lilies, perfect for a soft, feminine scent.

Citrus Fragrances: Fresh and invigorating, featuring zesty notes like lemon, orange, or grapefruit, ideal for a clean and energetic scent.

Woody Fragrances: Warm and earthy, with notes like sandalwood, cedar, or vetiver, offering a more grounded, sophisticated scent.

Oriental Fragrances: Rich and exotic, with spicy and warm notes like vanilla, amber, or musk, creating a sensual, mysterious fragrance profile.

Aquatic Fragrances: Refreshing and crisp, often with oceanic or green notes, giving a light, breezy feel.

Unisex Fragrances: Fragrances designed to be worn by anyone, offering balanced scents that combine various notes to suit all genders.

Shiseido’s body care line combines nourishing ingredients with luxurious textures to pamper and hydrate the skin. From rich lotions to soothing creams, the collection enhances skin softness, smoothness, and overall health, offering a rejuvenating experience for daily self-care.

Body Lotions: Lightweight and hydrating for daily moisture and softness.

Body Creams: Rich and nourishing formulas for intense hydration and care.

Hand Creams: Specialized products to soften and protect hands from dryness.

Body Oils: Silky formulations for deep hydration and a radiant glow.

Body Washes: Gentle cleansers that refresh and nourish the skin.

Body Scrubs: Exfoliating treatments to smooth and renew the skin.

Sunscreens for Body: High-performance sun protection for outdoor care.

Anessa is Shiseido’s premium sun care brand, renowned for its advanced UV protection technology and skin-friendly formulations. Designed for active lifestyles, Anessa products feature the innovative Aqua Booster Technology, which enhances protection upon contact with water or sweat, ensuring long-lasting effectiveness.

With lightweight textures, moisturizing ingredients, and a broad spectrum of SPF options, Anessa combines skincare benefits with superior sun defense. Whether for everyday use or outdoor adventures, Anessa offers reliable sun care solutions that keep skin healthy, radiant, and protected.

This premium sunscreen is one of Anessa's most iconic products, offering exceptional UV protection with a lightweight, silky milk texture. It features Aqua Booster Technology, which strengthens the protective barrier when exposed to sweat or water, making it perfect for outdoor activities and sports.

Enriched with moisturizing and skincare ingredients, it keeps the skin hydrated and smooth, while providing a matte, non-sticky finish that works well under makeup. Dermatologically tested and water-resistant, this sunscreen is suitable for daily use, ensuring long-lasting protection against harmful UV rays while maintaining skin health.

Key Benefits:

1. SPF50+ PA++++ for high UV protection.

2. Aqua Booster Technology for enhanced durability.

3. Lightweight, non-sticky texture.

4. Infused with hydrating skincare ingredients.

5. Water-resistant and perfect for outdoor use.

This high-performance sunscreen gel combines superior UV protection with a refreshing and hydrating texture. Ideal for daily use, it features Aqua Booster Technology, which strengthens its UV shield when it comes into contact with water or sweat, making it a reliable choice for both everyday wear and outdoor activities.

The lightweight gel formula absorbs quickly into the skin, leaving a fresh and non-sticky finish. It also contains skincare ingredients to moisturize and nourish the skin while protecting it from harmful environmental factors. Suitable for all skin types, it doubles as an effective makeup base for a flawless look.

Key Benefits:

1. SPF50+ PA++++ for robust UV protection.

2. Aqua Booster Technology for water- and sweat-resistance.

3. Lightweight, fast-absorbing gel formula.

4. Hydrates and conditions the skin.

5. Non-sticky finish, perfect for makeup application.

This gentle sunscreen is specially designed for sensitive skin, including children’s delicate skin. With SPF35 PA+++, it provides effective protection against harmful UV rays while ensuring a soothing and non-irritating experience. The lightweight gel texture spreads effortlessly and absorbs quickly, leaving the skin feeling hydrated and comfortable.

Free from alcohol, fragrance, parabens, and mineral oil, it prioritizes skin health and safety, making it suitable for daily use on even the most delicate skin. Perfect for those seeking a mild yet effective sunscreen for everyday protection.

Key Benefits:

1. SPF35 PA+++ for moderate UV protection.

2. Gentle, fragrance-free, and alcohol-free formulation.

3. Lightweight gel texture for easy application.

4. Suitable for sensitive skin and children.

5.Hydrating and non-irritating, ideal for daily use.

Aqualabel is a skincare line designed to provide effective and affordable solutions for hydration, anti-aging, and skin rejuvenation. With a focus on simplicity and performance, Aqualabel combines advanced Japanese skincare technology with nourishing ingredients to address various skin concerns.

The range includes hydrating lotions, creams, and serums enriched with active components like hyaluronic acid, collagen, and botanical extracts, ensuring deep hydration and visible improvement in skin texture and elasticity. Aqualabel’s products are easy to incorporate into daily routines, making them ideal for those seeking a fuss-free yet effective skincare regimen.

This luxurious all-in-one gel cream is designed to simplify your skincare routine while delivering deep hydration and nourishment. Combining the benefits of a toner, emulsion, serum, cream, and mask, this versatile product is perfect for busy lifestyles.

Infused with high-quality moisturizing oils, it penetrates deeply to lock in moisture, leaving the skin feeling soft, plump, and radiant. The rich yet non-greasy formula absorbs effortlessly, making it suitable for all skin types, especially dry or dehydrated skin.

Key Benefits:

1. All-in-One Solution: Replaces multiple skincare steps.

2. Intense Hydration: Oil-in formula for long-lasting moisture.

3. Skin Nourishment: Improves elasticity and smoothness.

4. Time-Saving: Ideal for quick yet effective skincare routines.

This all-in-one gel cream is crafted to streamline your skincare routine while enhancing your skin's natural radiance. Combining the benefits of a toner, emulsion, serum, cream, and mask, it targets dark spots and dullness for a more even and luminous complexion.

Formulated with brightening ingredients, including m-Tranexamic Acid, it helps suppress melanin production to reduce the appearance of dark spots over time. The lightweight yet deeply hydrating texture absorbs quickly, leaving the skin feeling refreshed and radiant.

Key Benefits:

1. All-in-One Care: Replaces multiple skincare steps.

2. Brightening Power: Promotes an even skin tone and reduces dark spots.

3. Deep Hydration: Nourishes and revitalizes the skin.

4. Smooth Application: Lightweight, non-sticky formula suitable for daily use.

This deeply hydrating all-in-one gel cream is a perfect solution for maintaining smooth, plump, and nourished skin. Combining the functions of a toner, emulsion, serum, cream, and mask, it simplifies your skincare routine without compromising effectiveness.

Enriched with high-quality moisturizing ingredients like hyaluronic acid and collagen GL, it provides intense hydration that penetrates deep into the skin. The rich yet lightweight texture absorbs quickly, leaving your skin soft, elastic, and radiant.

Key Benefits:

1. All-in-One Care: Consolidates multiple skincare steps into one product.

2. Deep Hydration: Locks in moisture to prevent dryness and flakiness.

3. Skin Rejuvenation: Improves skin elasticity and smoothness.

4. Time-Efficient: Perfect for quick yet effective skincare routines.

Elixir is Shiseido’s leading anti-aging skincare brand, established in 1983. It is renowned for its advanced collagen research and commitment to enhancing skin's firmness, clarity, and hydration. The brand's signature concept, "Tsuyadama," refers to the radiant glow that appears on the cheeks when the skin is well-moisturized and firm.

Elixir has achieved the No. 1 sales position in Japan's skincare market for 17 consecutive years, reflecting its popularity and effectiveness. The product line includes lotions, emulsions, creams, and UV protection items, all designed to provide comprehensive anti-aging care. Elixir continues to evolve, focusing on delivering proven skincare benefits with a human-centric approach.

A luxurious anti-aging cream designed to target fine lines and wrinkles, Elixir Enriched Wrinkle Cream helps to restore firmness and elasticity for a smoother, youthful appearance.

Powered by pure retinol, a potent ingredient that stimulates hyaluronic acid production, this cream deeply hydrates the skin, diminishing the appearance of wrinkles while improving overall skin texture. Its rich, non-greasy formula glides on effortlessly, making it suitable for use around delicate areas such as the eyes and mouth.

Key Benefits:

1. Targets Wrinkles: Reduces the depth and appearance of fine lines and wrinkles.

2. Hydration Boost: Enhances skin moisture for a plump, firm look.

3. Dermatologist-Recommended: Proven effective through rigorous clinical studies.

4. Gentle Yet Effective: Safe for sensitive skin, particularly in delicate areas.

Elixir Design Time Serum is a powerful anti-aging serum formulated to restore the skin’s firmness and elasticity, targeting the visible signs of aging. This luxurious serum uses a blend of collagen, cornflower extract, and yeast lysate to revitalize and strengthen the skin, promoting a smooth, lifted appearance.

Its lightweight, fast-absorbing texture provides deep hydration, improving skin resilience and density, leaving the complexion looking more youthful and radiant. Ideal for those experiencing sagging, loss of elasticity, or dullness, this serum works to enhance the skin's overall tone and texture for a firmer, rejuvenated look.

Key Benefits:

1. Firming & Lifting: Restores skin’s elasticity and resilience.

2. Deep Hydration: Provides intense moisture to smooth and plump the skin.

3. Brightening: Helps improve skin tone and radiance, combating dullness.

4. Lightweight & Non-Greasy: Absorbs quickly, ideal for all skin types.

Elixir Enriched Cream is a deeply nourishing anti-aging cream designed to provide intensive care for your skin, especially during the nighttime when the skin is most receptive to repair. This rich, luxurious cream helps restore firmness and elasticity, reducing the appearance of fine lines and wrinkles.

Formulated with m-Tranexamic acid, collagen complex, and W Stem Complex, it works to hydrate and replenish the skin, promoting a smoother, more youthful appearance. The cream enhances the skin's natural barrier function, leaving it feeling deeply moisturized and soft upon waking.

Key Benefits:

1. Restores Firmness: Improves skin elasticity and reduces signs of aging.

2. Deep Hydration: Provides long-lasting moisture, ensuring soft and supple skin.

3. Nourishing Overnight Care: Works while you sleep for rejuvenated, glowing skin by morning.

4. Gentle and Effective: Suitable for all skin types, including dry and sensitive skin.

d program by Shiseido provides gentle and effective solutions for sensitive skin, focusing on hypoallergenic formulas that soothe irritation, hydrate deeply, and enhance the skin’s natural resilience. Designed with sensitive skin in mind, Shiseido’s d program delivers targeted care with hypoallergenic products that promote a balanced microbiome and address dryness, redness, and environmental stress.

With hypoallergenic products and a commitment to supporting sensitive skin, d program by Shiseido helps restore balance, hydration, and vitality for a radiant complexion.

The d program Essence In Cleansing Foam is a gentle yet highly effective facial cleanser designed specifically for sensitive skin. This rich, creamy foam works to remove dirt, impurities, and excess sebum while preserving the skin's natural moisture barrier. Infused with nourishing ingredients, it leaves the skin feeling soft, hydrated, and refreshed after every use.

Key Benefits:

1. Deeply cleanses without stripping moisture.

2. Soothes and hydrates sensitive skin.

3. Gentle formula suitable for daily use.

The d program Moist Care Lotion MB is a medicated toner formulated to address dryness and roughness in sensitive skin. It delivers abundant moisture, softening the skin and allowing beauty ingredients to penetrate deeply into the stratum corneum. The lotion has a smooth, rich texture that blends seamlessly into the skin. Designed with a low-irritation formula, it is suitable for sensitive skin. Patch-tested with the cooperation of individuals with sensitive skin.* *Not guaranteed to be free from allergies or skin irritation for all users.

Key Benefits:

1. Abundant moisture to prevent dryness and roughness.

2. Softens the skin and enhances penetration of beauty ingredients.

3. Smooth, rich texture that blends easily.

4. Low-irritation formula suitable for sensitive skin.

Shiseido's d program Skin Repair Cream is a medicated moisturizer designed to address recurring skin concerns such as dryness, roughness, and irritation, particularly for sensitive skin. Formulated with anti-inflammatory agents like tranexamic acid and dipotassium glycyrrhizate, it helps prevent skin roughness while delivering deep hydration. The cream also contains yeast extract and glycerin to moisturize and improve the skin's environment. Its unique "Skin Repair Complex"—comprising mugwort extract, olive leaf extract, and hydroxypropyl beta-cyclodextrin—supports skin turnover and maintains healthy skin.

Key Benefits:

1. Deep Hydration: Locks in moisture deep within the stratum corneum, leaving the skin surface smooth without stickiness.

2. Skin Barrier Support: Enhances the skin's natural barrier function to protect against environmental stressors.

3. Gentle Formula: Free from parabens, alcohol (ethyl alcohol), fragrance, and colorants; hypoallergenic and suitable for sensitive skin.

4. Usage: Apply a pearl-sized amount after lotion, gently spreading over the entire face. For particularly dry areas, apply an additional layer.

Majolica Majorca is a Japanese cosmetics brand launched by Shiseido in 2003, targeting young women in their late teens to 20s who value individuality and wish to discover their inner beauty.

The brand offers a range of color and base makeup products, including mascaras, eyeshadows, eyeliners, foundations, and more. Its products are characterized by whimsical packaging and a fairy-tale-like aesthetic, aiming to make makeup a magical experience.

The Majolica Majorca Lash Expander Long Long Long EX is a popular mascara from Shiseido’s Majolica Majorca line, known for its impressive lengthening and curl-enhancing effects. Its formula extends lashes from root to tip, creating a natural, fluffy curl that holds up throughout the day. Infused with a subtle midnight sparkle, it gives lashes a soft, shimmering glow with every blink.

Key Features:

1. Lengthens Lashes: Effectively extends lashes from root to tip for a dramatic, longer look.

2. Long-Lasting Curl: Maintains a natural, fluffy curl throughout the day with its curl memory formula.

3. Waterproof: Resistant to sweat, oil, and tears, ensuring smudge-proof wear.

4. Subtle Shine: Infused with midnight shimmer for a soft, radiant effect on your lashes.

The Majolica Majorca Lash Jelly Drop EX is a nourishing eyelash serum designed to enhance the appearance of your natural lashes. This red-hued serum is formulated with five beauty ingredients, including jujube fruit extract and glycerin, to provide essential care and promote the appearance of longer, thicker lashes. Its gentle formula is suitable for sensitive eyes, offering a soft and comfortable application.

Key Features:

1. Nourishing Formula: Contains beauty ingredients like jujube fruit extract and glycerin to care for and promote lash health.

2. Enhances Lash Appearance: Helps improve the thickness and length of natural lashes, making them appear fuller and more defined.

3. Gentle on Eyes: Its gentle formula is suitable for sensitive eyes, providing a soft and comfortable application.

4. Supports Natural Curl: Works to enhance lash resilience and maintain the natural curl of the lashes.

The Majolica Majorca Line Expander Liquid Eyeliner is a Japanese liquid eyeliner renowned for its precise application, vibrant color payoff, and long-lasting wear. Designed to enhance the eyes with rich, deep hues, this eyeliner features a 0.02mm ultra-fine tip that allows for detailed and controlled application, even along the delicate lash line and outer corners of the eyes.

Key Features:

1. Ultra-Fine Tip: Features a 0.02mm tip for precise application, allowing for detailed control along the lash line and outer corners.

2. Rich Color Payoff: Delivers vibrant, deep hues that enhance the eyes with a bold and defined look.

3. Eye-Highlighting Powder: Includes powder that accentuates the natural color of the eyes, making them appear more expressive.

4. Botanical Extracts: Infused with chamomile and tea leaf extracts for a skin-friendly formula that nurtures the delicate skin around the eyes.

5. Variety of Shades: Available in a range of seven shades, including classic black and brown, as well as unique tones like Pink Greige and Blue Gray.

MAQuillAGE is a premier makeup brand developed by Shiseido, introduced in 2005 and primarily available in Japan. The brand aims to provide makeup solutions that enhance natural beauty, offering products that deliver a "beautiful bare skin" appearance and subtly accentuate one's inherent allure.

MAQuillAGE integrates Shiseido's proprietary research and technology with comprehensive trend analysis and consumer insights. This approach results in base makeup products that create a flawless complexion and point makeup items that highlight individual features, all while maintaining a natural and refined look.

Dramatic Skin Sensor Base NEO is a revolutionary makeup primer from MAQuillAGE designed to adapt to your skin's unique needs throughout the day. This lightweight formula features advanced sebum control technology to manage excess oil and dryness, ensuring a long-lasting, flawless makeup finish. It works by detecting and balancing skin's moisture levels, keeping your complexion fresh, smooth, and vibrant.

Key Features:

1. Adaptive Technology: Balances skin's moisture and oil levels throughout the day for a fresh, matte finish.

2. Long-Lasting Makeup Base: Enhances foundation adhesion and longevity, reducing the need for touch-ups.

3. Lightweight and Breathable: Offers a comfortable, natural feel without clogging pores.

4. Advanced Sebum Control: Controls excess oil production to prevent shine and maintain a smooth complexion.

5. Skincare Benefits: Infused with hydrating and nourishing ingredients to care for the skin while wearing makeup.

Dramatic Essence Liquid Foundation EX by MAQuillAGE is a luxurious, serum-infused foundation that seamlessly blends makeup with skincare. This lightweight formula provides buildable coverage, evening out skin tone and concealing imperfections without feeling heavy. Its unique essence-rich composition ensures deep hydration, leaving the skin radiant, plump, and smooth throughout the day.

Key Features:

1. Serum-Infused Formula: Combines makeup with skincare to hydrate and nourish the skin.

2. Buildable Coverage: Provides a customizable finish, from sheer to medium, while concealing imperfections.

3. Radiant, Dewy Finish: Creates a natural, glowing complexion that enhances skin’s luminosity.

4. Lightweight and Comfortable: Feels weightless on the skin, perfect for all-day wear.

5. Hydration Boost: Locks in moisture to prevent dryness and maintain a supple texture.

Dramatic Essence Rouge by MAQuillAGE is a luxurious lipstick that combines vibrant color with rich hydration for beautifully enhanced lips. Infused with beauty serum ingredients, this lipstick deeply moisturizes and nourishes, leaving your lips soft, plump, and radiant throughout the day. The smooth, creamy texture glides effortlessly, delivering intense pigmentation in just one swipe. Its glossy finish adds a touch of elegance, perfect for any occasion, while the long-lasting formula ensures your look stays fresh without frequent touch-ups.

Key Features:

1. Hydrating Formula: Infused with beauty serum ingredients to deeply moisturize and nourish lips.

2. Rich Pigmentation: Delivers vibrant, bold color in just one swipe.

3. Smooth Application: Creamy texture glides effortlessly for an even and comfortable finish.

4. Glossy Finish: Adds a touch of shine for a polished, elegant look.

5. Long-Lasting Wear: Stays fresh and vibrant throughout the day without frequent touch-ups.

6. Versatile Shade Range: Offers a variety of colors to suit different skin tones and preferences.

SHISEIDO Ginza Tokyo refers to the brand’s prominent presence in the heart of Tokyo's Ginza district, where it operates flagship locations such as the SHISEIDO Global Flagship Store and the SHISEIDO Ginza Six Store. The SHISEIDO Global Flagship Store, which opened in 2020, is the largest of its kind, spanning three floors in a state-of-the-art space that offers a truly immersive beauty experience. Here, cutting-edge technology meets personalized services, allowing customers to test products using digital tools and enjoy customized beauty consultations.

The Ultimune Power Infusing Serum by Shiseido is a highly celebrated skincare product designed to boost your skin's natural defenses while enhancing its resilience and radiance. This powerful serum works by stimulating the skin’s immune system, helping to defend against environmental stressors and premature aging. It contains ImuGeneration Technology, which strengthens the skin's defenses, promoting a smoother, firmer, and more youthful appearance.

Key Features:

1. ImuGeneration Technology: Enhances the skin's natural immune function, helping it defend against environmental damage and aging signs.

2. Boosts Skin Resilience: Strengthens and revitalizes the skin, improving its ability to fight off external stressors.

3. Hydrates and Refreshes: Deeply moisturizes the skin, leaving it feeling soft, smooth, and rejuvenated.

4. Improves Skin Radiance: Promotes a glowing complexion with regular use, enhancing the overall appearance of the skin.

5. Lightweight Texture: Quickly absorbs into the skin without feeling heavy or greasy.

6. Boosts Other Skincare Products: Enhances the effectiveness of your entire skincare routine, making other products work more efficiently.

The Vital Perfection Uplifting & Firming Advanced Cream by Shiseido is a luxurious anti-aging moisturizer designed to address multiple signs of aging, including sagging, wrinkles, and uneven skin tone. This advanced cream is formulated with Shiseido’s exclusive SafflowerRED™ ingredient, which supports the skin's collagen network to provide lifting and firming effects. It also contains ginseng root extract, known for boosting natural collagen production, and Ziziphus Jujuba fruit extract, which helps improve elasticity while targeting hyperpigmentation.

Key Features:

1. Lifting and Firming: Supports the skin’s natural collagen network to visibly lift and firm the skin.

2. SafflowerRED™ Ingredient: Shiseido's exclusive ingredient that enhances collagen production for a more sculpted appearance.

3. Ginseng Root Extract: Boosts natural collagen and helps firm the skin while improving its moisture barrier.

4. Ziziphus Jujuba Fruit Extract: Improves skin elasticity and helps to reduce hyperpigmentation for a more even skin tone.

5. Anti-Aging Benefits: Targets signs of aging such as wrinkles, sagging, and dullness, leaving skin looking more youthful.

The SHISEIDO GINZA Fragrance Collection is a luxurious line of perfumes that embodies the essence of feminine beauty with a touch of elegance. Launched in 2025, this collection includes four distinct Eau de Parfums, each carefully crafted to highlight different facets of a woman's allure. Each fragrance in the collection is housed in a beautifully designed bottle created by renowned French designer Constance Guisé, marking her first venture into fragrance bottle design. The bottles reflect a blend of sharpness and femininity, perfectly matching the luxurious scents within.

Key Features:

1. Unique Fragrance Blends: The collection includes four distinct Eau de Parfums, each with its own signature scent. From floral chypre to floral gourmand, the fragrances cater to different tastes and occasions.

2. Luxurious Scent Profiles:

- GINZA Eau de Parfum: A timeless floral chypre with jasmine, hinoki wood, and magnolia.

-GINZA Murasaki Eau de Parfum: A floral-fruity blend of violet, wisteria, and sandalwood.

-GINZA Intense Eau de Parfum: A sensual amber floral scent with rose, vanilla, and patchouli.

-GINZA Night Eau de Parfum: A modern floral gourmand scent with cassis and cedarwood.

3. Elegant Packaging: The bottles are designed by renowned French designer Constance Guisé, reflecting a blend of sharpness and femininity.

4. Premium Ingredients: Each fragrance is crafted with high-quality ingredients to ensure a long-lasting and sophisticated scent.

5. Available in Multiple Sizes: The collection offers a variety of sizes, allowing customers to choose based on their preference and budget.

Shiseido's Snow Beauty collection is a limited-edition skincare line designed to brighten and improve the skin's clarity, offering a unique combination of skincare and makeup benefits. Launched in 2024, the collection includes two key products: the Brightening Skin Care Powder A and the Brightening Hand Cream A. 

Both products are infused with a delicate floral aroma, enhancing the overall sensory experience. The packaging of the collection, inspired by the beauty of a snow-covered landscape, features snowflake motifs and a serene color palette.

The Brightening Skin Care Powder A is a versatile product designed for both day and night use. During the day, it serves as a setting powder that provides a luminous finish, while at night, it acts as a skincare treatment to enhance skin clarity and radiance. Infused with 4MSK, a whitening active ingredient, and glycyrrhetinic acid stearyl, it helps prevent dark spots and freckles, offering a dewy glow without a powdery finish.

Key Features:

1. Brightening Effect: Contains 4MSK, a powerful ingredient that helps prevent dark spots and freckles while promoting skin clarity and radiance.

2. Dual Function: Acts as both a skincare treatment and makeup setting powder. It helps even out skin tone and provides a luminous, dewy finish.

3. Hydration: Infused with nourishing ingredients like shea butter to keep the skin moisturized and smooth.

4. Soft Texture: Lightweight and non-powdery texture that blends seamlessly into the skin for a natural glow.

5. Floral Fragrance: A delicate, refreshing scent adds to the luxurious experience.

The Brightening Hand Cream A complements the skincare powder by delivering similar whitening benefits to the hands. It contains the same active ingredients, providing long-lasting hydration and promoting a smooth, even skin tone. The inclusion of snow-shining powder and seven-color pearls adds a touch of radiance, leaving the hands feeling soft and luminous

Key Features:

1. Whitening Benefits: Features 4MSK to help brighten skin and reduce the appearance of dark spots on the hands.

2. Smooth and Hydrated Skin: Contains glycyrrhetinic acid stearyl to soothe and protect the skin, preventing irritation.

3. Radiance Boost: Seven-color pearls enhance the skin’s appearance, giving it a soft, luminous glow.

4. Quick Absorption: The lightweight formula absorbs quickly, leaving the skin feeling soft without a greasy residue.

INTEGRATE is a Japanese makeup brand launched by Shiseido in 2006, targeting women in their 20s and 30s. The brand focuses on providing easy-to-use makeup products that enhance natural beauty with minimal technique. INTEGRATE offers a range of base and color cosmetics designed to deliver a simple brightness to customers every day.

The brand's concept revolves around integrating ideal beauty into daily life, aiming to make customers feel more delightful and self-loving through makeup. INTEGRATE's product lineup includes foundations, concealers, eyeliners, mascaras, eyeshadows, lipsticks, and more.The brand's concept revolves around integrating ideal beauty into daily life, aiming to make customers feel more delightful and self-loving through makeup. INTEGRATE's product lineup includes foundations, concealers, eyeliners, mascaras, eyeshadows, lipsticks, and more.

The INTEGRATE Melty Fit Concealer is a versatile, dual-shade concealer designed to address various skin concerns with ease. This compact product features two complementary shades—Yellow Beige and Orange Beige—allowing users to customize coverage for different areas of the face.

Key Features:

1. Dual-Shade Formula: The two shades cater to different skin imperfections: Yellow Beige is ideal for covering redness and acne scars, while Orange Beige effectively conceals dark circles and dullness. Users can blend both shades to match their skin tone seamlessly.

2. Melty Fit Technology: The concealer's unique formula melts upon application, providing a smooth, blendable texture that adheres well to the skin, ensuring long-lasting coverage throughout the day.

3. Hydrating Ingredients: Infused with hyaluronic acid and argan oil, the concealer helps maintain skin moisture, preventing dryness and ensuring a comfortable wear.

4. Easy Application: Designed for fingertip application, the concealer allows for precise and controlled coverage, making it user-friendly for both beginners and makeup enthusiasts.

Shiseido Integrate Gracy Cheek Colors offers a subtle and refined way to enhance your complexion with a soft touch of color. Designed for those who value timeless beauty and effortless application, this finely milled powder blush blends seamlessly to provide a natural, healthy-looking glow.

Key Features:

1. Elegant Pigmentation: Provides a soft, buildable color that enhances your natural beauty without overpowering your look.

2. Silky Texture: Finely milled powder ensures smooth application and a flawless finish.

3. Hydrating Formula: Enriched with moisturizing ingredients like hyaluronic acid and glycerin to keep your skin comfortable and fresh all day.

4. Versatile Shades: A curated selection of universally flattering tones, including pinks, roses, reds, and oranges, for every skin tone and occasion.

5. Long-Wearing Formula: Stays vibrant and fresh from morning to evening.

Shiseido's Integrate Super Keep Liquid Liner is a highly regarded liquid eyeliner known for its precision and long-lasting wear. Designed to create both delicate and bold lines, it offers a smudge-resistant formula that withstands tears and oil, yet can be easily removed with standard cleansers.

Key Features:

1. Precision Tip: The brush tip is both firm and flexible, allowing for effortless application of fine to bold lines.

2. Smudge-Resistant: Formulated to resist smudging from tears and oil, ensuring your eyeliner stays in place throughout the day.

3. Easy Removal: Despite its durability, the liner can be removed with regular facial cleansers, eliminating the need for specialized makeup removers.

4. Vibrant Color: Delivers clear, vivid lines that enhance the eyes.