KRACIE

Japanese Innovation in Beauty and Fun Creations

A leading Japanese brand offering innovative skincare, health products, and fun DIY kits. Known for blending tradition with creativity, Kracie delivers quality and sustainability in every product.

Company Owner

Tetsuya Kusayanagi

Tetsuya Kusayanagi is the President and Representative Director of Kracie Ltd., a leading Japanese company specializing in pharmaceuticals, toiletries, cosmetics, and food products. He assumed the role on January 1, 2025, following a series of leadership advancements within the company.

Under his leadership, Kracie has undergone significant restructuring, including the integration of its business divisions in October 2023 to enhance innovation and value creation across its core sectors: “Health,” “Beauty,” and “Food”.

COMPANY OVERVIEW

Kracie emphasizes research and development, with a strong commitment to advancing beauty care, traditional medicine, and food innovation. Their R&D institutes collaborate with global partners to create safe and effective products that meet diverse customer needs.

Kracie’s continued focus on sustainability and eco-friendly practices also highlights its commitment to reducing its environmental impact. The company is a trusted name for those seeking both modern and traditional wellness solutions, making it a leader in the Japanese market and beyond.

Kracie's core philosophy is to contribute to the well-being of society by offering products that help people live healthier, happier lives. By integrating traditional knowledge with modern science, Kracie offers a unique blend of cultural heritage and cutting-edge innovation. This balance enables Kracie to serve customers globally, whether through their healthcare products, cosmetics, or foods.

HISTORY SUMMARY OF KRACIE

1887: Established as Tokyo Cotton Trading Company in Tokyo.

1889: Lists on the Tokyo Stock Exchange and begins cotton spinning operations.

1893: Renamed Kanegafuchi Spinning K.K.

1894: "Bell" mark is registered as a corporate trademark.

1971: Changes name to Kanebo.

2007: Officially becomes Kracie.

RANGE OF PRODUCTS

TOILETRIES

Shampoo and Conditioner, treatments, bath salts, depilatory products, and oral care items.

COSMETICS

Facial cleansers, makeup removers, lotions,

and masks,

PHARMACEUTICALS

OTC Kampo Medicines, Medical Kampo Products, Supplements and wellness products.

FOODS

Natural sweets, DIY candy kits like "Popin' Cookin'," breath mints, Drink powders and other health-oriented food products.

TOILETRIES AND COSMETICS

Kracie's toiletries and cosmetics offer a diverse range of personal care and skincare products designed to meet everyday needs while promoting wellness and beauty. From shampoos, conditioners, and body washes to facial cleansers, moisturizers, and masks, Kracie combines natural ingredients with modern technology to create gentle, effective solutions. Their products are tailored to various skin and hair types, ensuring nourishment, hydration, and a radiant appearance, all inspired by traditional Japanese beauty principles.

1 Dear Beaute Himawari

Dear Beaute HIMAWARI is a hair care brand by Kracie, designed to address issues like hair waviness, frizz, and dryness, collectively referred to as "hair distortion." The products are formulated with Premium Sunflower Oil EX, rich in omega fatty acids, which helps restore moisture and balance to both the inner and outer layers of the hair.

2 Hadabisei Brightening Facial Serum

Part of the Hadabisei skincare line, this brightening serum combines vitamin C and tranexamic acid to target dark spots and uneven skin tone. It's designed to hydrate the skin while promoting a brighter, more radiant complexion.

3 Ichikami Moisturizing Care Shampoo

Part of Kracie's Ichikami line, this shampoo is formulated with Japanese botanical extracts to repair and prevent hair damage. It provides a moist and settled finish to dry and unmanageable hair, leaving it silky and tangle-free.

HIMAWARI

HADABISEI SERUM

ICHIKAMI MOISTURIZING SHAMPOO

PHARMACEUTICALS

Kracie's Pharmaceuticals division specializes in Kampo medicine, a traditional Japanese herbal therapy rooted in classical Chinese medicine. Emphasizing holistic balance between the body and mind, Kampo aims to restore health by harmonizing internal systems rather than targeting specific symptoms.

1 Goshajinkiganryo Extract Tablets

A staple in Kampo medicine, this herbal remedy is designed to alleviate symptoms associated with aging, such as leg pain, numbness, and lower back discomfort. It combines nine traditional herbs, including rehmannia root and cinnamon bark, to support vitality and circulation in older adults.

2 Keishibukuryoganryo Extract Tablets

This formula addresses menstrual irregularities, skin issues like acne and roughness, and menopausal symptoms such as hot flashes and cold extremities. By harmonizing hormonal fluctuations, it helps alleviate associated physical and emotional discomfort.

3 Yokuinin Tablets

Utilizing coix seed (Job’s tears), this supplement is renowned for its skin-enhancing properties. It aids in reducing acne, promoting skin hydration, and supporting metabolism, making it a popular choice for beauty and wellness.

FOODS

Kracie's Foods division offers a delightful array of products that blend fun, health, and convenience into everyday life. From nostalgic snacks to innovative frozen desserts, Kracie caters to diverse tastes and lifestyles.

1 Popin' Cookin' DIY Candy Kits

These iconic kits allow users to create miniature edible treats like sushi, ramen, and hamburgers using included powders and molds. They are especially popular among children and those young at heart, offering a hands-on candy-making experience.

2 Nerunerunerune (Neru Nerune)

A beloved Japanese DIY candy that transforms into a fluffy, tangy treat by mixing powder with water. It's available in various flavors, including grape, cola, and strawberry, and is known for its fun preparation process and delightful taste.

3 Kracie Foods' Gummy

Kracie offers a delightful range of gummy products that blend fun, creativity, and taste. Their DIY gummy kits are particularly popular, allowing users to create their own gummy treats in various shapes and flavors.