Starbucks Sakura – The History and Phenomenon of Japan’s Most Anticipated Collection

Every year, Starbucks Japan celebrates the arrival of spring with its Starbucks Sakura limited collection – one of the most eagerly awaited seasonal releases in Japan. Delicate pink cups, bottles, tote bags, and unique sakura-flavored beverages and desserts attract huge crowds of fans, with the entire collection selling out in record time. But how did this phenomenon start, and why is every edition such a massive hit?

How Did the Starbucks Sakura Tradition Begin?

Starbucks Japan first introduced the Sakura Collection in 2002, recognizing the growing popularity of seasonal product launches in Japan. The inspiration came from the ancient Japanese tradition of hanami (flower viewing), which symbolizes the fleeting beauty of life and the joy of the moment. The early editions mainly featured pink-colored drinks, but over time, the lineup expanded to include designer mugs, tumblers, and accessories, which have since become highly sought-after collector’s items.

The Starbucks Sakura Phenomenon – Why Do People Wait in Line?

Every year, the launch of the Starbucks Sakura collection generates massive excitement. On release day, people line up hours before stores open to secure their favorite mugs and tumblers. In 2024, some Tokyo locations sold out in less than an hour! Why is this happening?

Limited Availability – These products are released only once a year and are not restocked.

Exclusivity – The collection is available only in Starbucks Japan, making it a unique souvenir.

Collector’s Craze – Fans trade and resell these items online, sometimes for several times their original price.

Nostalgia & Aesthetic Appeal – Sakura motifs are deeply rooted in Japanese culture, making them irresistibly attractive.

Rumors of a Second Drop – Will There Be Another Release?

For the past few years, Starbucks Japan has released the Sakura collection in two parts. The first wave launches in February, while the second, often more exclusive edition, debuts in early March. According to Japanese sources, in 2025, the second Starbucks Sakura drop is rumored to be on March 5. The second wave typically features more premium mugs, designs inspired by traditional Japanese art, and new sakura latte and frappuccino variations.

Where to Buy the Starbucks Sakura Collection?

The Starbucks Sakura collection is available exclusively at Starbucks Japan, both in physical stores and online (although online stocks also sell out in minutes). For Japanese culture lovers who can’t purchase these items in person, Wabi-Sabi Store offers a curated selection of Starbucks Sakura 2025 mugs, bottles, and accessories.