Easter first found its way to Japan during the 20th century, introduced by Western businesses seeking to share festive traditions with the Japanese market. Unlike Christmas, which has become a widespread commercial celebration, Easter remains more niche, largely centered around its aesthetic charm. Bunny motifs, egg hunts, and pastel decorations quickly captured the imagination of the Japanese, blending seamlessly with the nation’s appreciation for seasonal beauty, such as sakura (cherry blossoms).

Easter in Japan doesn’t carry religious significance for most but instead revolves around fun activities and themed products. Shopping malls, cafes, and bakeries embrace the holiday with special events, limited-edition sweets, and Easter-themed menus. Egg-decorating contests and small-scale egg hunts for children have also become popular in urban areas.

Japanese creativity shines in their unique interpretation of Easter treats, combining traditional Western symbols like chocolate eggs with local flavors such as matcha, azuki bean, and sakura.

To the average Japanese person, Easter is less about spirituality and more about springtime joy. The pastel palettes, cheerful designs, and association with nature make it an attractive cultural import. While still less prominent than Halloween or Christmas, Easter continues to grow in popularity each year, becoming a charming way to celebrate the arrival of spring.

Gift-giving is an integral part of Japanese culture, making Easter an excellent occasion to share small tokens of appreciation. From colorful candies to elegant gift boxes, the holiday inspires a range of thoughtful offerings. Popular choices include sweets, plush toys, and decorative items, often designed with Japanese craftsmanship.